February 12, 2010

Outware Mobile Launches Shop Ethical!

The Guide to Ethical Supermarket Shopping goes mobile with launch of Shop Ethical! for
iPhone and iPod touch

Your dollar is your vote - make it count.

The Guide to Ethical Supermarket Shopping 2010 has gone digital with the release of Shop Ethical! for iPhone and iPod touch. With 50,000 copies of the printed guide already in the hands of Australian consumers, the enhanced, mobile and convenient iPhone version is sure to be popular.

The Shop Ethical! app gives consumers the low-down on the environmental and social record of companies behind common brands found in the supermarket. Shop Ethical! is a tool that allows consumers to take action by avoiding companies with a negative track record and supporting companies who make a positive impact.

With Shop Ethical! for iPhone consumers can: - Easily find their favourite products and learn how ethical the companies behind them are. - Discover ethical alternatives that are worthy of their hard earned dollars. - Take action by easily contacting companies via web, email or phone.

The Shop Ethical! app provides consumers instant access to over 2,800 products with related company information and lets them make an informed and ethical decision whenever they shop. This years edition also includes an Alcohol and Office Supplies category.

By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in.

The Shop Ethical! app uses data from the Ethical Shopping Guide 2010 edition and is based on assessments gathered from over 25 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, Corporate Monitor, Reputex, Responsible Shopper and Friends of the Earth.

Shop Ethical! app is available for $4.99 from the iTunes App Store.

More info here

Shop Ethical! is a collaboration between the Ethical Consumer Group and Outware Mobile.