June 28, 2007

Product RED

It's not often you see technology products from different companies banding together for a common cause. But that is exactly what has happened over the past 12 months with the advent of a global initiative to fight Aids called (PRODUCT) RED. (PRODUCT) RED is an initiative founded by Bono, U2's lead singer, and Bobby Shriver. The idea behind Product Red is simply for consumers to choose a (PRODUCT) RED branded item over a regular one. (PRODUCT) RED items cost the same as their regular counterparts, but companies that join the (PRODUCT) RED cause donate a percentage of the sale proceeds to the Global Fund to Fight AIDS, Tuberculosis and Malaria which was established in 2002.

The first two technology companies to join the fight are Apple and Motorola. Choose the iPod nano (PRODUCT) RED Special Edition or the Motorola RAZR and both Apple and Microsoft will give a portion of the purchase price to the Global Fund to fight HIV/AIDS in Africa. Both products look great and are finished in a rich red metallic case.

The (PRODUCT) RED iPod Nano comes in both 4GB ($279) and 8GB ($349) varieties. Like other Nano's it comes with a great 1.5inch colour display, up to 24 hours of battery life and simple integration with iTunes. It is simply the best portable music player on the planet.

The (PRODUCT) RED Motorazr is the first in a series Motorola plans to launch in Australia this year. At only 13.9 mm thin, 53 mm wide (the width of a credit card) and 98 mm long, the Motorola RAZR V3 is still one of the slimmest phones on the market. As a bonus, Motorola are also bundling an H500 Bluetooth headset with the (PRODUCT) RED RAZR. The package is available exclusively through Optus prepaid for $249, $19.80 of which goes direct to the Product RED cause.